ABC launches viral marketing campaign for Lost

January 03rd, 2008 | Category: Lost, Watercooler Talk

Check out the billboard in Portland, Oregon for the new season of Lost. A friend of mine, Chris, shot that photo recently.

As you can see, it’s a billboard advertising Oceanic Air, which is the fictional airline in the series. The billboard includes the website FlyOceanicAir. Of course, I checked out the website and it is for Oceanic,

but it appears to have been hijacked by a possible new character for the next season. There’s a video notice from a guy named ‘Sam’ who says he is looking for Sonya, a flight attendant who he plus calls his “partner”.

Continue reading ABC launches viral marketing campaign for Lost

Original post by Anna Johns

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