CBS gives Gary a name change - VIDEO

July 14th, 2008 | Category: TV News

Filed under: Other Comedy Shows, Industry, OpEd, Video, Reality-Free

… and I think it’s a terrible view. I have a small fascination with the titles of TV shows. They are never the total cause of a show’s failure, but I do believe they can play a part. That’s why my ears perked up that weekend when CBS ran a spot for Project Gary. At least, it looked like a spot for Project Gary, but my TV was now telling me it was for Gary Unmarried. What the heck is that?

It gave me a bit of deja vu. Suddenly I flashed back to September 2006 when I wrote a post about naughty show titles, prompted by the

name change of Let’s Rob Mick Jagger. As you’ll recall, that one became The Knights Of Prosperity, and things didn’t work out so well. Not all name changes are naughty. The CW changing Surviving The Filthy Rich to Privileged actually sounds like a good concept, but Gary Unmarried, no. I don’t think the new name is going to sink them, but when combined with the fact that they didn’t land in the safe harbor of the Monday night comedy block, I’m starting to get nervous for Gary.

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