Milo Goes to the Mall
Clothing retailer, American Eagle Outfitters is getting into the TV business with its first original series, a comedy entitled “It’s a Mall World.” The series will be directed by none other than that floppy-haired hero himself, Milo Ventimiglia.
“I am excited to be working with American Eagle on its first original series,” said Milo Ventimiglia. “I am passionate about telling compelling stories and having the opportunity to partner with a brand that understandsand respects creativity.”
“It’s a Mall World” explores the lives and relationships of two record store employees, an “object of perfection” greeter at the American Eagle store across the way, as well as
Three-minute mini-sodes of the show will premiere on MTV during “The Real World: Sydney” set to air this summer and in AE stores across the country. The complete five-minute episodes will air exclusively on ae.com Thursday nights at 8 p.m., beginning August 2.
1 Comment so far
Leave a reply
Not too long ago American Outfitters did that Airey Girls thing on The CW where they had a bunch of girls talking about Gilmore Girls and Veronica Mars in the commercial breaks. I think they’ve got a really smart marketing guy who knows how to make groundbreaking campaigns. Can’t wait to see the finished product.