NBC chief details new approach to television

January 30th, 2008 | Category: Industry

Hey, it looks like all that date the strike has allowed network executives to rethink the industry may actually lead to some positive changes after all. NBC’s president/CEO Jeff Zucker explained how the struggling net is changing its whole strategy on television.

The days of the $10 million dollar mini-movie pilot, which bears no resemblance to later episodes done for less than $100,000 each, seem to be by at NBC. Instead, more series will be committed to based on script treatments

alone, and rather than manufacture sixty-two pilots and throw them all at the wall, they’ll focus on possibly five or six. And you can forget about the lavish “upfronts” where they unveil a circus cavalcade of wasted money … and their new pilots. Cable’s been doing it that way for years. Now let’s analyze where the most talked about shows on television are being broadcast.

Continue reading NBC chief details new approach to television

Original post by Jason Hughes

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.