NBC wants February sweeps moved

February 09th, 2008 | Category: Industry

NBC is trying to get Nielsen Media Research to move sweeps week in February, 2009. The reason for that is due to the nationwide switch to pure digital television scheduled for February 17th of that year.

I can understand NBC’s point of view. Advertising is their

primary source of revenue and anything to mess with that model could only negatively affect their bottom line. I’m surprised more of the networks haven’t jumped onto that bandwagon.

Continue reading NBC wants February sweeps moved

Original post by Brad Trechak

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