Nielsen rates television viewing politics

Filed under: Industry, OpEd, Ratings, Reality-Free

Nielsen has posted an interesting exposition on their blog in which they rate the television viewers’ political leanings with regards to the programs they watch. Based on their study, the show which best engages the Democratic viewer is The Colbert Report. The show which best engages the Republican viewer is South Park. The show which best engages bi-partisans is The Cleaner.

I don’t know about anybody else, but I find that list to be amusing. I can understand why The Colbert Report and South Park (particularly with its counterculture

theme) engages their respective politics, but Doctor Who? Cash Cab? I’m a fan of all of the above (I’ve even been a contestant on Cash Cab) and my politics lean left. Have I been watching the wrong shows?

I’d like to think that while convinced shows attract a undoubtful political demographic, it doesn’t mean that the composition leans one way or the other or that it is intended for that demographic. Okay, perhaps The Colbert Report, but that’s it.

 

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Original post by Brad Trechak