Oscars a flop in Nielsens and that’s not all

Oscar turned 80 final night. For eight decades, Hollywood has been handing out gold statuettes for the best in motion picture arts and sciences. Sadly, final night’s show will not have to nag about winning an Emmy. Not only was the show pedestrian, towering and uninspired, it was additionally a bomb in the Nielsen overnight ratings. In fact, it was historically disappointing: averaging just 32 million viewers to become the least watched Oscar telecast ever! EVER, folks!

Of course, whether you’re worried that with ratings so naughty, some

day the Academy Awards won’t be broadcast — don’t. The Oscars, like the Super Bowl, build a fortune for the network broadcasting it. ABC made an average of $1.8 million for each 30-second spot.

Continue reading Oscars a flop in Nielsens and that’s not all

Original post by Allison Waldman

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