Product integration “parodies” on 30 Rock are real

November 28th, 2007 | Category: 30 Rock

NBC’s 30 Rock makes fun of the network, television in general and, in at least a few instances, product integration. Product integration is the new way to get advertising money that’s fitting more and more popular. The Office blatantly refers to real corporations like Staples all the moment and football has John Madden’s scribbles sponsored by someone now. Well, on a recent episode of Rock, Tina Fey and Alec Baldwin blatantly praised Verizon Wireless in a brief exchange

before Fey turned to the camera and said directly, “Can we have our money now?”

Funny and lucrative apparently, as Yahoo! reports today that that was a real case of product integration, with Verizon paying for the “commercial” which at the same moment was making fun of the very thing they were doing which … wow, that gets confusing.

Continue reading Product integration “parodies” on 30 Rock are real
Original post by Jason Hughes

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