Should viewers be told about product integration in shows?

June 27th, 2008 | Category: TV News

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Interesting piece by at Nikki Finke’s site. While everyone is concentrating on a possible actors strike (the deadline is Monday for SAG to prepare an agreement), there’s another little controversy going on. The Writers Guild of America West has asked the FCC to look into the ever-increasing habit of product integration in network shows. Not only does the WGA want to see the use of

products on television eased up, which the FCC is already looking into, they plus want to go one step further and manufacture viewers fully aware that they are seeing an ad.

And how would the networks do that?

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Original post by Bob Sassone

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