Some surprises when it comes to product placement successes
Guess which company had the most successful product placement on television in 2007? Nope, it’s not Apple Computer, which would have been my first guess.
It’s actually Tyson Foods. They got the top nod from IAG Research after donating thousands of pounds of meat to a family on Extreme Makeover: domestic
Edition. Their brand-opinion index rating was 394. that score represented the most effective integration on TV in 2007. (I have no concept how they accurately degree something like that.)
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Original post by Bob Sassone
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