TV Guide goes all ABC (for one issue)

August 19th, 2008 | Category: TV News

Filed under: Industry, OpEd, Reality-Free

Industry staple magazine TV Guide will be co-opted by the Walt Disney-owned ABC network for its August 25th issue. The issue will have 21 ad pages, all of which will be promoting ABC. It will plus contain a DVD with a sneak-peak at ABC’s fall shows.

To me, that willingness of TV Guide to prostitute itself out for an issue is an example of how print media is in decline and how desperate TV Guide must be for advertising dollars. On the other hand, TV Guide is released with

such frequency that folks will likely forget such an advertisement onslaught by a loner network by the following week. whether CBS wanted to do the exact same thing the following week, I doubt TV Guide would say “no.”

If you’re an ABC fan, that issue could become something of a collectible. whether you’re not, thereupon it’ll probably just be annoying. With the existence of the Web, does anybody even subscribe to TV Guide anymore?

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